Image credit manpreet singh
What kind of thing are we talking about?
In what is a clearly emotive time for many airline staff, many of which have faced redundancy, pay cuts or threat of redundancy, it would be natural for emotions to be running high . Creating an effective application is vitally important if you are to give yourself the very best chance of getting to interview, but all of your hard work could be undone by one careless comment, or an unprofessional profile on social media.
We were recently shocked to read comments within a group on a social media platform which is inhabited by 20,000+ pilots. The post referenced comments linked to derogatory statements regarding female aviators. Within the space of one hour, over 200 comments had been posted regarding a topic that a female pilot had raised, most of which were sexist statements that were shocking in nature and are wholly unrepresentative of what the aviation profession should be about. Appended to all of those comments were of course, the names of the individuals concerned. You can be certain that potential recruiters and companies will be keeping a close eye on these kinds of comments and those linked to the comments! Here are our do’s don’ts for social media when it comes to looking for that new role!
Image credit talkwalker
“You can be certain that potential recruiters and companies will be keeping a close eye on these kinds of comments and those linked to the comments!”
DO ensure that your LinkedIn profile is professional, up-to-date and reflects the personal and professional competencies that you would like to get across to any prospective employer. Recruiters not only use social media like LinkedIn to source candidates, they will also pay close attention to your candidate profile and may rely on information contained within it with which to make a decision.
DO network on networking sites such as LinkedIn. It can be an effective way to learn of new opportunities and engage with other professionals that may be able to assist, or offer information.
DO consider joining social media groups on pages like Facebook , but take the content with a pinch of salt. If you can read between the lines and steer away from the inevitable bombardment of nonsensical and irritating comments, you may find the odd opportunity that presents itself!
DO portray a positive side to your persona, even if you don’t much feel like it at present. By all means speak to somebody if you’re feeling down, but airing your personal gripes and grudges on social media is often not wise Once it has been placed there, it can been shared widely – this is largely out of your control.
“By all means speak to somebody if you’re feeling down, but airing your personal gripes and grudges on social media is often not wise…”
DO consider using other social media platforms that you may not have previously used, for example Twitter/instagram. Whilst it might appear a chore to be engaging in multiple social media types, some platforms lend themselves more effectively to sharing information in particular ways. For example, Twitter is widely known for mentions and hashtags (being very effective in disseminating textual content quickly). Instagram is more widely known for images to be shared, but lots of companies related to aviation recruitment do have a presence on image sharing platforms like Instagram, as it helps to get their brand across – take a look at the @flight_deck_wingman profile on instagram and facebook to get an idea.
DO Ensure that your security and passwords are up to date and that your privacy settings are restrictive enough to ensure that only those that you wish to see your social media posts, can see these posts.
DO undertake to have a full review of all of your social media. What may have been okay whilst you were employed, may be considered inappropriate when you are seeking work. Review all of your comments, posts and images etc fully during this period.
DO Support individuals on social media if they are posting creative or constructive content, including that of companies.
DON’T use social media to air your frustrations with individuals or groups that may not hold the same opinion as you. People are of course entitled to their own opinions, but be wary of statements you may make. Aviation is a small world and it is probable that somebody, somewhere will be reading your posts and this may be influential on your future success.
DON’T make any statements that could cause justifiable offence to any individual or group of individuals. It is truly shocking what some people feel they’re able to post on social media, often with sexist or racist undertones. It is simply not acceptable.
DON’T use social media to start engaging with people who may not wish to be engaged. Notwithstanding an earlier suggestion to network, consistently messaging or contacting people you hope may be influential in your future career, may have the opposite effect.
“It is truly shocking what some people feel they’re able to post on social media, often with sexist or racist undertones. It is simply not acceptable.”
DON’T share articles that may be considered extreme or in some other way inappropriate. This includes on any personal social media pages you may own.
DON’T Assume that your posts and comments are only viewed or seen by contacts within your immediate social media group, these comments are often shared more widely.
Follow these guidelines and you will ensure that you are putting your best foot forward in this new world of technology and recruitment! Good luck!